Intelligent sales and marketing software
Automate your sales cycle without complication
What Is Intelligent Marketing Automation?
GENERATE LEADS
Identify Anonymous Visitors
Capture Information
Optimise & Test Campaigns with ease
Consistently generate qualified leads
DRIVE SALES
Lead Scoring Alerts Hot Leads
Email Automation For Nurturing
Behaviour Tracking For Lead Insights
Sales Notifications
MEASURE ROI
Comprehensive Campaign Analytics
Export Data
Eliminate Waste
Invest in Successful Tactics
IMA gives you the power to generate more leads, drive more sales, and create a significant return on your investment. It makes one-to-one conversations with large customer bases automatic, getting you the optimum value out of each website visitor from their very first click.
Intelligent Marketing Automation vs. Email Service Providers
You may think because you have mailchimp that you don’t need our IMA solution. However it’s not possible to do marketing automation with email service providers. ESPs send emails and offer modest analytics, whereas a marketing automation platform can track exactly where contacts have travelled through a website, score these behaviours and automatically provide relevant, targeted content based on those behaviours. A marketing automation platform provides an end-to-end picture of the customer journey, from first interaction to conversion and beyond.
Behaviour-Based Emails
Intelligent marketing automation platform will send follow-up emails based on a lead’s activity, allowing you to deliver the right content to the right person at the right time.
Example: A lead visits a particular product page on your website three times, indicating that he or she is interested in your offer. At this point, the system sends the lead an email (which was pre-programmed to send upon the lead’s third visit to that page) offering a discount or incentive on that service and he or she moves further down the pipeline.
Sales Notifications
smartsprings intuitive solution notifies salespeople of leads’ activities, so they can be ready at any moment to turn a lead into a sale.
Example: You run an accountancy practice offering “contractors” specific tax efficient saving solutions and insurance. By setting the workflow to notify you as soon as a lead has visited your contractor web page and two sub-pages about the contractor service you offer, you can ensure that salespeople are spending most of their time targeting leads who are likely to convert
Intelligent Marketing Automation v Customer Relationship Managers
Customer Relationship Managers (CRMs) - like SalesForce, Sugar, and Zoho - mainly serve as organisation tools for tracking marketing and sales communications and housing data on prospects, leads, and customers. Simply put, a CRM does not generate leads or help convert them to sales. Intelligent marketing automation, on the other hand, provides a whole suite of tools for generating and qualifying leads, and converting them to sales.
Robust Set of Tools
With marketing and sales efforts growing increasingly interconnected, clear communication and visibility between departments has become more critical than ever. Unlike CRMs and other traditional management tools, marketing automation offers a whole range of capabilities that help improve communication between teams and maximise productivity - so you can get the most out of your efforts, in one easy place. Marketing automation uses forms, behaviour tracking, email automation, lead scoring, sales notifications, analytics, and more to feed leads into the sales funnel, and then it optimizes the sales cycle by tracking leads closely throughout the journey.
CRM Integration
Marketing automation and CRMs work very well together, as they each offer specific functionalities. Our offer comes with a CRM built into the platform, and it also integrates easily with third-party CRMs.
Robust Set of Tools
With marketing and sales efforts growing increasingly interconnected, clear communication and visibility between departments has become more critical than ever. Unlike CRMs and other traditional management tools, marketing automation offers a whole range of capabilities that help improve communication between teams and maximise productivity - so you can get the most out of your efforts, in one easy place. Marketing automation uses forms, behaviour tracking, email automation, lead scoring, sales notifications, analytics, and more to feed leads into the sales funnel, and then it optimizes the sales cycle by tracking leads closely throughout the journey.
CRM Integration
Marketing automation and CRMs work very well together, as they each offer specific functionalities. Our offer comes with a CRM built into the platform, and it also integrates easily with third-party CRMs.
What Are The Features?
With smartspring’s intuitive offering you get a whole range of features and benefits, so you can be sure you’re delivering the right message to the right customer at the right time.
More Leads with VisitorID
Using the VisitorID feature, you can double or even triple the number of leads you are generating from your existing marketing efforts. Statistics show that less than 1% of web visitors call your business and less that 3% of visitors fill out forms on websites, meaning that 97% of the traffic generated from PPC campaigns, social media, search engine optimisation (SEO), and other digital marketing can be considered wasteful. VisitorID identifies many of these “anonymous” visitors, tells salespeople what they are interested in, and provides contact information, such as email addresses and phone numbers
Using the VisitorID feature, you can double or even triple the number of leads you are generating from your existing marketing efforts. Statistics show that less than 1% of web visitors call your business and less that 3% of visitors fill out forms on websites, meaning that 97% of the traffic generated from PPC campaigns, social media, search engine optimisation (SEO), and other digital marketing can be considered wasteful. VisitorID identifies many of these “anonymous” visitors, tells salespeople what they are interested in, and provides contact information, such as email addresses and phone numbers
Lead Scoring
As you acquire more leads, it can become overwhelming to keep track of which ones to prioritize. With lead scoring, you have the flexibility to rank and monitor your prospects automatically. The system assigns points based on a customized scale representing a prospect’s perceived value, so you can spend most of your time nurturing your hottest leads. Once a lead reaches his or her designated minimum score, an alert is sent to the sales team notifying your staff to take action.
As you acquire more leads, it can become overwhelming to keep track of which ones to prioritize. With lead scoring, you have the flexibility to rank and monitor your prospects automatically. The system assigns points based on a customized scale representing a prospect’s perceived value, so you can spend most of your time nurturing your hottest leads. Once a lead reaches his or her designated minimum score, an alert is sent to the sales team notifying your staff to take action.
VisitorID
Triple your leads by identifying anonymous traffic
Sales Analytics
Enable your team with key insights about each opportunity
Behaviour Tracking
Understand your leads to create one-on-one communication
Lead Scoring
Prioritize your pipeline and reach out to sales-ready leads
Dynamic Forms
Capture more leads with forms designed to convert
CRM Integration
Plug your leads into your existing CRM system or use ours
Sales Notifications
Email or text sales team when leads indicate they are ready to buy
Intelligent Email Automation
Send emails with “what If” scenarios and build personal relationships with leads
Campaign Optimisation
Eliminate wasted marketing budget and optimise successful campaigns
Email Syncing
Email sent and received from IMAP clients show up right in leads’ histories
About Us
smartspring, a wholly owned division of Digital Blank, is provider of a leading Intelligent Marketing Automation platform for small businesses. Our aim is to help businesses leverage web traffic and develop leads into sales using our simple to use, cost efficient technology. You can now nurture relationships create, and track intelligent marketing campaigns that help you build lasting relationships with your customers.
NAVIGATION